The Unwritten Rules of Sourcing & Negotiating $3M+ Homes
What experienced buyers understand about auctions, private sales, and off-market deals before committing millions.
Most buyers at the $3M+ level are intelligent, experienced professionals. But they're competing against agents who do this every day. This guide levels the field — with 30 years of inner-east deal experience distilled into practical, honest advice.
What you'll learn from this guide
And how to position yourself to access them before your competition does.
The signals that tell you when a vendor is flexible on price — and when they're not. What experienced advocates look for before making an offer.
Most buyers go to auction emotionally. Here's how to approach it analytically — with a clear ceiling, a clear plan, and the discipline to walk away when the numbers don't work.
The comparable sales approach that professional advocates use to assess true market value — before the agent's "price guide" influences your judgement.
The errors most buyers make in a private sale — and how to avoid them.
What the other side's agent is not volunteering, and how to extract the information that gives you leverage.
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Victorian Buyers Agent of the Year — 2024 & 2025
Two consecutive years. Inner-east Melbourne.
Written by Toby Primrose — buyers advocate, Malvern-based, 30 years in Melbourne's real estate industry.
Consistently rated five stars by buyers across Melbourne's inner east. Our clients value straight advice, sharp negotiation, and a process that puts their interests first.
In their words
“His knowledge of the area was invaluable.
"Toby found us an investment property in Toorak that has since doubled in value. His knowledge of the area and ability to access properties before they hit the market was invaluable."
