20+ years operating in Stonnington's most sought-after suburbs. We know this market — and the agents who control it
The City of Stonnington is home to some of Melbourne's most prestigious and most competitive real estate. Toorak. Armadale. Malvern. South Yarra. These aren't just suburb names — they're postcodes that attract serious buyers from across Australia, often competing for a very limited supply of the right properties.
Primrose has operated in Stonnington for over 20 years. We have the agent relationships, the market knowledge, and the off-market access that makes a real difference at this level.
What 20+ years in Stonnington actually means
Stonnington is a market where relationships count for more than most people realise. The best properties — the ones with period architecture, desirable street positions, and significant land — rarely reach the portals at full price. They go through the agent network to buyers the agents know and trust.
We've built those relationships over 20 years. We know which agents control what stock, which vendors are open to an early approach, and how to position a buyer credibly in a competitive off-market situation.
If you're buying in Stonnington, that access is what you're engaging us for.
Melbourne's prestige heartland
The City of Stonnington spans Melbourne's inner south-east, from the Yarra River boundary in the north to the Chadstone corridor in the south. The residential prestige belt — the suburbs most buyers associate with Stonnington — is concentrated in the north: Toorak, Armadale, Malvern, Malvern East, South Yarra, and Prahran.
These suburbs share a common character: established tree canopy, heritage architecture from Victoria's gold rush era through to the Edwardian and interwar periods, excellent private school access, and proximity to Melbourne's retail and dining precincts (Toorak Village, Armadale's High Street, Glenferrie Road, Chapel Street).
Stonnington consistently records some of Melbourne's highest auction clearance rates. Demand is structural — driven by school catchments, lifestyle, and a prestige market that has historically outperformed the Melbourne average in capital growth.
The Stonnington property market
Stonnington's residential market is anchored by Toorak at the top — Melbourne's most expensive suburb, with a median house price of approximately $5.3M in 2025. Below Toorak, the suburbs of Armadale (recording +28.6% growth in 2025, one of Melbourne's strongest performers), Malvern, South Yarra, and Malvern East all represent consistent, in-demand prestige markets at the $2M–$4M+ level.
Property types across the council are diverse: Victorian and
Edwardian mansions in Toorak and Malvern, period terraces and boutique apartments in South Yarra and Armadale, large-block family homes in Malvern East, and a growing premium apartment and warehouse conversion market in Prahran.
Off-market activity in Stonnington is significant. At the premium end — $4M+ — many transactions occur before any public listing.
How we work with Stonnington buyers and vendors
Buyers Advocacy
We represent buyers in Stonnington from brief to settlement — search, appraisal, due diligence, negotiation, and auction bidding. Our agent relationships across the council's major agencies give you access to opportunities that don't appear on any portal.
Vendor Advocacy
Selling in Stonnington? We select the right agent, oversee the campaign, and protect your interests throughout — at no direct cost to you.
Off-Market Access
Register your brief and we'll contact you when a relevant off-market property arises in your target suburbs. Most of our off-market introductions go to registered buyers first.
No juniors, no associates. Toby Primrose personally handles every brief — from first call to settlement.
The best inner-east properties are sold through agent relationships, not portals. Our three decades of trust with the agents who control this stock is your competitive advantage.
We work only in Stonnington, Boroondara and Bayside. That focus is what makes the difference.
Victorian Buyers Agent of the Year 2024 and 2025. Victorian Vendor Advocate of the Year 2024.
What we've helped clients secure
We bought her home, sold her investment, then found her next one — Hawthorn East
A door knock secured an off-market period home — Malvern East
In their words
“Toby has extensive real estate experience and knowledge”
“Toby has extensive real estate experience and knowledge. He is a professional, pro-active and has the ability to match and consider a vendor's criteria with a property's potential. He is also able to provide a selection of property comparisons, if required. Last but not least, Toby is very easy to work with and I find him very helpful.”
“Toby approached the owner on our behalf”
"We tried contacting the owner directly on multiple occasions, without success… Toby approached the owner on our behalf and we purchased the property off market."
“He never gave up”
"Toby Primrose is an absolute gun, an honest old school operator… When we engaged Toby he never gave up and after 12 months he found the perfect property for our family."
A few things people ask before getting in touch
Looking to buy or sell in Stonnington? Let's talk.
A free consultation with Toby is the right first step — no obligation, no pitch. Just a direct conversation about your search and what the market looks like.
