Melbourne's most significant sales happen quietly. Grand estates, heritage homes, and a market reached through relationships
Toorak is where Melbourne's most significant residential transactions happen quietly. Grand mansions, heritage estates, and premium apartments change hands through a network of agent relationships that most buyers have no access to.
Primrose has operated in Toorak for 30 years. We know the streets, the agents, and the opportunities — before they reach the market, and sometimes before the vendor has even made a final decision.
How we help buyers compete in Toorak
Toorak sits 5km south-east of Melbourne's CBD, within the City of Stonnington. It has long held its position as Melbourne's most exclusive residential suburb — a distinction earned by its combination of grand homes, wide tree-lined streets, private school proximity, and a postcode that carries consistent prestige.
The suburb's character is defined by its heritage architecture: Victorian mansions, grand Edwardian homes, and Federation-era estates on significant allotments. Key precincts include Toorak Village (boutique retail, fine dining, European car dealerships), Hawksburn Village, and the quietly residential streets between Orrong Road and the Yarra River boundary.
About Toorak
Notable streets and precincts
St Georges Road, Clendon Road, Albany Road, Orrong Romanis Reserve, Como Park, Toorak Park.
Schools
St Catherine's School, Loreto Mandeville Hall, St Kevin's College.
Transport
Toorak station, tram routes along Toorak Road.
The Toorak market
Toorak's property market operates differently to almost everywhere else in Melbourne. The buyer pool is small — at the $5M–$20M+ level, there are only so many buyers in the market at any given time. Properties are rare. And the best ones move through agent networks, not portals.
Auction remains a method of sale in Toorak, but private treaty
and off-market transactions dominate at the top end. When a Toorak property is taken to public auction, it's often because the agent's private network didn't produce the right buyer — which means the agent is looking for a broader audience.
For buyers, this means: if you're waiting for a Toorak property to appear on a portal, you're already behind.
Services in Toorak
Buyers Advocacy
We search Toorak's on-market and off-market inventory for buyers with a clear brief. We appraise every property against comparable sales (using sold data, not just advertised listings), develop a negotiation or auction strategy, and represent you through to settlement.
Vendor Advocacy
Selling a Toorak property? The agent you appoint matters enormously at this price point. We advise on the agent selection, oversee the campaign, and make sure your interests are protected throughout.
Off-Market Access
Register your brief and we'll contact you when a relevant off-market property arises in your target suburbs. Most of our off-market introductions go to registered buyers first.
No juniors, no associates. Toby Primrose personally handles every brief — from first call to settlement.
The best inner-east properties are sold through agent relationships, not portals. Our three decades of trust with the agents who control this stock is your competitive advantage.
We work only in Stonnington, Boroondara and Bayside. That focus is what makes the difference.
Victorian Buyers Agent of the Year 2024 and 2025. Victorian Vendor Advocate of the Year 2024.
What we've helped clients secure
We bought her home, sold her investment, then found her next one — Hawthorn East
A door knock secured an off-market period home — Malvern East
In their words
“Toby has extensive real estate experience and knowledge”
“Toby has extensive real estate experience and knowledge. He is a professional, pro-active and has the ability to match and consider a vendor's criteria with a property's potential. He is also able to provide a selection of property comparisons, if required. Last but not least, Toby is very easy to work with and I find him very helpful.”
“Toby approached the owner on our behalf”
"We tried contacting the owner directly on multiple occasions, without success… Toby approached the owner on our behalf and we purchased the property off market."
“He never gave up”
"Toby Primrose is an absolute gun, an honest old school operator… When we engaged Toby he never gave up and after 12 months he found the perfect property for our family."
A few things people ask before getting in touch
Looking to buy in Toorak? Let's talk
A free consultation with Toby is the right first step — no obligation, no pitch. Just a direct conversation about your search and what the market looks like.
