The property you're looking for might already be for sale. You just don't know it yet
Register your brief with Primrose. We'll contact you when a relevant off-market opportunity arises in Stonnington or Boroondara.
At the $2M+ level in Melbourne's inner east, a significant proportion of properties change hands before they're publicly listed. They move through agent networks, client referrals, and relationships built over decades.
Primrose has been operating in this market for 30 years. We hear about these opportunities first — and we share them with registered buyers whose brief matches the property.
What "off-market" actually means
An off-market property is one where the vendor has decided to sell — but hasn't listed it publicly on realestate.com.au or Domain.
These sales happen quietly. The vendor instructs their agent to approach a select group of qualified buyers. There's no open for inspection, no auction day, and often no competing offers.
For buyers, this means less competition, no public scrutiny, and often the ability to negotiate directly with the vendor on terms. For vendors, it means privacy and a clean transaction with a serious buyer.
Primrose's network gives our registered buyers access to these opportunities. But you need to be registered, with a clear brief, before the opportunity arises — not after.
Why register with Primrose?
You'll hear about relevant opportunities before they're offered to anyone else.
Off-market properties often involve a direct approach to a single buyer. If you're the right fit, you may be the only one in the conversation.
There's no open for inspection, no auction countdown. If a property matches your brief, we'll contact you with the details and you can decide from there.
We don't send you everything — just what matches what you've told us you're looking for. Suburb, property type, budget, timeline.
Register your off-market brief
