Primrose Buyers Advocate is Toby Primrose
Primrose Buyers Advocate is Toby Primrose — working directly with you from first brief to settlement. We search, appraise, negotiate, and secure properties on your behalf.
Most buyers compete with limited information, no agent relationships, and no negotiating leverage. We change that. With 30 years of inner-east experience and a network built on trust, we find properties others miss and secure them on terms that protect you.
What does a buyers advocate actually do?
A buyers advocate — also called a buyers agent — represents the buyer exclusively. Unlike a selling agent (who works for the vendor and is paid to achieve the highest price), we work for you and are paid to secure the right property at the right price.
We search for properties — on and off market. We appraise them against comparable sales. We develop a strategy for every opportunity: private sale, pre-auction, or auction bidding. And we manage the entire process so you don't have to.
The result: you stop competing blind and start buying with the same advantage the other side has always had.
Is a buyers advocate right for you?
We're not for everyone. If you want to run your own search and simply want advice, feel free to call Toby for a chat — we may not be the right fit, but we're happy to point you in the right direction. If you want full representation, that's exactly what we provide.
You're time-poor and want expert knowledge to rely on
You've missed out at auction and are frustrated with the process
You're new to Melbourne, or buying outside your usual suburb
You want access to off-market properties before they're listed publicly
You’re buying at $2M+ and want experienced representation at that level
You’re investors seeking capital growth in Melbourne's inner east
Full-service representation
from brief to settlement
We activate our network across Stonnington and Boroondara to find properties that match your brief — including off-market opportunities that never reach the public portals.
Every property we shortlist gets an independent appraisal against comparable sales. You'll know what it's worth before you make a move, not after.
We assess the property's condition, title, planning overlays, comparable sales, and any risk factors before you commit.
Whether it's a private sale or auction, we negotiate with the leverage of 30 years of agent relationships. At auction, we bid strategically — not emotionally.
Most premium Melbourne properties are sold before they're advertised. Our network means you hear about these first.
Settlement, trade referrals, property management introductions — we stay involved after the contract is signed.
How a buyers advocacy
engagement works.
A no-obligation call to understand your brief — suburbs, property type, budget, timeline. If we're a fit, we formalise the brief and activate our search.
We monitor the market daily — listings, pre-market alerts, and off-market opportunities. We inspect on your behalf, call agents, door-knock suitable properties, and send you a shortlist with our assessment of each property.
For properties you're interested in, we run a full appraisal — comparable sales, building and pest coordination, planning and title review. You see what's worth pursuing and why.
A tailored strategy for every property. In a private sale, we negotiate with leverage. At auction, we bid with discipline and a defined ceiling.
Once secured, we coordinate with your solicitor, manage any conditions, and stay across the process through to settlement.
Around 60% of our clients secure a property within 12 weeks of engagement. For very particular briefs the search can run longer — sometimes over a year. We don't give up, and even the most specific briefs are eventually satisfied.
Transparent fees, aligned with your outcome.
Most buyers advocates charge a percentage of the purchase price. We use a sliding scale — proportionally lower for higher-value properties if you choose a percentage structure. We also offer a pre-negotiated fixed fee if you prefer the certainty. The fee is always agreed upfront, in writing, before any real work begins. You'll know exactly what you're paying and why. We'll walk you through the specifics in your consultation.
Why choose Primrose for buyers advocacy?
Not a junior advocate. Not an associate. Toby Primrose personally handles every brief. That's non-negotiable.
The best deals happen before properties are listed. That access only comes from decades of relationship-building with the agents who operate in these suburbs.
We operate only in Stonnington, Boroondara and Bayside. That focus is what makes us better — not a limitation.
Victorian Buyers Agent of the Year 2024 and 2025. Recognised by the industry, trusted by clients.
Victorian Buyers Agent of the Year 2024 & 2025
What we've helped clients secure
We bought her home, sold her investment, then found her next one — Hawthorn East
A door knock secured an off-market period home — Malvern East
In their words
“Toby has extensive real estate experience and knowledge”
“Toby has extensive real estate experience and knowledge. He is a professional, pro-active and has the ability to match and consider a vendor's criteria with a property's potential. He is also able to provide a selection of property comparisons, if required. Last but not least, Toby is very easy to work with and I find him very helpful.”
“Toby approached the owner on our behalf”
"We tried contacting the owner directly on multiple occasions, without success… Toby approached the owner on our behalf and we purchased the property off market."
“He never gave up”
"Toby Primrose is an absolute gun, an honest old school operator… When we engaged Toby he never gave up and after 12 months he found the perfect property for our family."
Common questions about buyers advocacy
Ready to start your search?
Book a 30-minute conversation with Toby. We'll discuss what you're looking for, what the market looks like right now, and whether we're the right fit for your search.
